“Helping you build an iconic brand and an impactful website that communicate your value, build trust with your ideal clients, and drive business growth”

FRANCES IBINK

Mission

You have a valuable expertise and a beautiful vision for both your business and life, and it is my mission to help you realise it. A successful business is built on a brand that people know, like, and trust. A brand that is rooted in authentic values so that it attracts and builds trust with clients that are aligned with you and what you offer. I am committed to helping bring your vision to life.

Together, we will gain clarity on your unique value, vision, mission, and the outcome you provide for your dream clients, ensuring your brand and website are both strategic and deeply aligned with your vision. We will establish a strong brand foundation that empowers you to lead and grow your business with confidence, attract your dream clients, and evolve in an ever-changing world.

“I absolutely love the new trajectory for my brand that emerged from your guidance. It's timeless, exactly what I want. I'm thinking long-term and would love for us to keep working together.”

FOUNDER TWO ARROWS

“Thank you for being such a joy to work with, Frances. I am incredibly happy with the results.”

FOUNDER NYC-BASED MEDICAL AGENCY

“A strong brand can increase trust by up to 80% (Harvard Business Review) and perceived value by up to 75% (McKinsey & Company).”

Frances Ibink, founder signature atelier

The Founder

My name is Frances Ibink, and I’m the founder of Signature Atelier. I specialise in creating impactful brands and websites for service-based businesses. I’m deeply passionate about bringing your business vision to life - so that you can fully step into your zone of genius, make a meaningful difference in people’s lives, and build the beautiful life you’ve envisioned for yourself. I was born and raised in a small town in the Netherlands, lived in London, and now feel incredibly grateful to divide my time between the ever-inspiring New York City and beautiful Amsterdam.

Credentials

Before founding Signature Atelier, I gained experience working in branding, sales, marketing, and e-commerce within the luxury industry. I worked with iconic brands such as Cartier, Brunello Cucinelli, and Fabergé. My formal education includes a bachelor’s degree in Fashion Management from the Amsterdam Fashion Institute (AMFI) and a first-class honours Master’s Degree in Luxury Brand Management from Regent’s University London. I also hold a certification in Graphic Design from Shillington NYC.

My background in the luxury industry deeply influences the way I approach my work at Signature Atelier. It allows me to bring a strategic mindset to every brand and website I create - ensuring high-end positioning, emotional resonance, and the ability to attract and build trust with high-value clients.

Abstract Painter

Alongside my work at Signature Atelier, I am also an abstract painter. I feel very honoured that my work has been purchased by and shipped to collectors around the world. My highest goal is to convey a sense of love, hope, peace, or joy - as I feel that this is what the world needs more than ever. You can view my work here.

Frances Ibink, founder signature atelier

“Companies with strong brands outperform the market by 73%.” (McKinsey & Company)