I’m Frances Ibink, founder and creative director of Signature Atelier. My mission is to help ambitious service-based businesses build AI-ready brand and web infrastructure that positions them as trusted authorities, attracts high-value clients, and supports long-term growth. I believe a brand should be more than design - it should be infrastructure. In today’s AI-driven world, where clients turn to tools like ChatGPT, Perplexity, and voice assistants for answers, your brand must be discoverable, trusted, and chosen instantly. My work combines strategy, timeless aesthetics, and meaningful storytelling to give you the clarity and confidence to lead with authority.

My expertise is built on a foundation in the luxury industry, where I worked with global icons such as Cartier, Brunello Cucinelli, and Fabergé. These experiences shaped my understanding of how timeless design, trust, and storytelling create brands that command authority and desire. I hold a Bachelor’s degree in Fashion Management from the Amsterdam Fashion Institute (AMFI), and a First-Class Honours Master’s degree in Luxury Brand Management from Regent’s University London. To complement this, I earned a Graphic Design certification from Shillington in New York City. This mix of strategy, design, and craftsmanship allows me to guide service-based businesses in creating brands and websites that are not only refined and elegant, but also powerful growth engines in an AI-native world.

Born and raised in the Netherlands, I’ve lived in London and now divide my time between Amsterdam and New York City. This global perspective shapes my work at Signature Atelier. My approach is rooted in strategy and timeless elegance. Whether creating a brand identity, a website, or client acquisition engine, I focus on building foundations that function as business infrastructure. Every project is crafted with intention - to strengthen your positioning, build trust, and ensure your business keeps growing with relevance and confidence in an AI-driven world.