“A strong brand can increase trust by up to 80% (Harvard Business Review) and perceived value by up to 75% (McKinsey & Company).”
The Founder
I’m Frances Ibink, the founder of Signature Atelier. I help service-based businesses build brands and websites that don’t just look elevated - they’re built to perform, designed for trust, visibility, and growth in a world increasingly shaped by AI. I was born and raised in the Netherlands, lived in London, and now divide my time between Amsterdam and New York City.
Experience & Expertise
My background is rooted in the world of luxury, where I worked with iconic brands like Cartier, Brunello Cucinelli, and Fabergé. I studied Fashion Management at the Amsterdam Fashion Institute (AMFI), earned a First-Class Master’s in Luxury Brand Management from Regent’s University London, and completed intensive training in Graphic Design at Shillington in New York City. This blend of strategic thinking, design expertise, and craftsmanship forms the foundation of my work at Signature Atelier.
Approach
I don’t follow trends or take a one-size-fits-all approach. Every brand and digital experience is carefully crafted and timeless - designed to reflect your values, connect with your ideal clients, and deliver an elevated experience that supports long-term business growth. Deep listening, strategic thinking, timeless design, and thoughtfully built infrastructure are at the heart of how I work. I take the time to understand your vision, your business, and the people you want to reach - so we can build something meaningful, enduring, and aligned with your next level of growth.